Brand boards are a snapshot of your business or blog’s key brand elements – from your main logo to your colours and fonts to your style inspiration. It’s not just a pretty face – it’s incredibly useful too!
WHY EVERY BUSINESS/BLOG SHOULD HAVE A BRAND BOARD
Whether you run a business or publish a blog, a brand board will help you focus your brand and it’s a great tool to help keep your look consistent. As you’re designing blog graphics, creating printed materials or planning event décor, a brand board can help keep you on track – it lists your colour codes and font names, it acts as a visual reminder of your brand style and it’s a quick way to share your vision with your partners.
Keep in mind – brand boards are NOT style guides. Style guides are more complex and include detailed instructions on using your brand elements, like how much white space to leave around your logo, what fonts to use in which situations, etc. We’ll discuss style guides in a later post, but today, let’s focus on brand boards.
Here’s a look at my brand board for paste creative:
WHAT’S INCLUDED IN A BRAND BOARD?
There’s no ‘correct’ list of all the things you need to have in your brand board – the boards can be as simple as just your logo and colour palette, but generally they should include at least some of the design elements for your brand’s look. Here are the items that I usually include in the brand boards I create for clients:
- MAIN LOGO – the main logo used on the website, on all printed materials, etc.
- LOGO VARIATIONS – variations of the logo to be used in different situations. It could be a stacked or vertical version of the main logo or a square version (for social media profiles), etc.
- SUBMARK- a small graphic that’s associated with the main logo and is generally used as a favicon and/or watermark.
- COLOUR PALETTE – a set of colours that make up the brand’s overall look. I generally include a name for each colour, along with a CMYK code and hex value.
- FONTS – at least 2 fonts, generally a primary one and a complimentary one.
- DESIGN ELEMENTS – these vary depending on the client, but can include things like patterns, textures and social media buttons. Design elements can really add a cohesive look to your overall branding.
- STYLE – visual reminders of the brand’s style inspiration and feel
WHAT DOES YOUR BRAND BOARD LOOK LIKE?
Do you have a brand board for your business or blog? I’d love to see it! Leave a link to your brand board in the comments below!
If you don’t have a brand board yet, what better time than NOW to start working on one? Tell me what your brand board would include! If you need help creating one for your business or blog, drop me a line and let’s work together to bring your brand board to life!